CRANBERRY TOWNSHIP WEATHER FREE
The local leaders of Cranberry Township chose to pair the cancellation announcement a few hours later with a post highlighting a positive initiative – hundreds of meals brought to the Public Works Department by volunteers, with pictures of free food and masks. Why did residents respond negatively to the initial cancellation? Did an explanation of the logistical reasons for canceling help reduce negative sentiment?Īn analysis of the data showed that the negative response stemmed from sadness towards the cancellation and frustration that the event was canceled in April, despite its official event date being in July. The insights from the community’s reaction raised key questions regarding the source of the negativity and how the Township could improve related messaging. Real-time data collected by Zencity showed that the cancellation was picked up by several media outlets and that residents were expressing significant negative sentiment.Īs Cranberry Township faced the potential cancellation of future events, such as the opening of a water park and Camp Cranberry, municipal leadership wanted to be able to better shape the narrative and generate positive sentiment and solidarity within their community.Ĭranberry Township used Zencity to assess the aggregate resident response to the Community Days’ cancellation.
This year will be the first time, since this major fundraising event first premiered 45 years ago, that it will be cancelled. When Cranberry Township officially canceled their Community Days festival, a 3-day fundraising event scheduled for July, the Township team turned to Zencity to track the response amongst residents. With summer approaching in a “new normal” of COVID-19, municipalities across the United States are facing cancellations for their summer events season.